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※實際規格以您選擇的規格為主[出版社] 寂天 [作者] Owain Mckimm / Michelle Witte 著 黃詩韻/陳依辰 譯 [ISBN] 9786263001947 [版次] 初版 [裝訂／頁數] 平裝 [出版日] 20230612
商品簡介
- 核心關鍵字圖像化心智圖強化記憶
圖解列點書信寫作要點 一看就懂
豐富書信範例+練習 一學就會
扎根商用英文書信寫作基礎首選！
本書共分為9大主題單元、17課學習內容，並含1章節補充附錄，介紹商業書信特色種類及寫作原則與技巧，涵蓋多樣商務溝通主題、多元商務情境的寫作要領，依情境收錄49種常見實用商務書信，作有系統的分析介紹，說明深入淺出，圖表多元精采，幫助精準掌握商務書信格式與寫作技巧。搭配課後實戰練習，有效複習重點字詞與常見句型，幫助熟悉應用所學，檢測學習成果，打下商業寫作扎實的根基！
本書特色
一本掌握各類英文商業書信寫作技巧，累積商務溝通力
詳細介紹各類商業英文書信的格式、結構和寫作要領，囊括商場常用的邀請信、感謝信、求職信、推銷信、客訴信等，並包含多元情境如演講、開會、社交、業務銷售、行政通知、求職等，同時提供實用信函文體範例，幫助深入了解商業書信文體知識，實際應用於商務書信寫作中。
每課核心關鍵字幫助暖身課程重點
根據各課學習主題，列出相關關鍵字彙或片語，依照單字╱片語間的邏輯關聯，圖解串聯成圖像化心智圖，幫助透過圖像與意義連結，強化字彙記憶效果，同步吸收同一主題的相關字詞。
書信情境範例多元完整，讓你邊學邊用
每課說明後皆搭配主題書信範例，與多種商務情境結合，不僅加深課文印象，也能提供快速套用及參考的素材。書信範例中以拉線說明幫助迅速抓住重點，並附核心字彙片語表，統整文中重點字詞，標示KK音標、詞性及字義，協助理解文意，提升商用英文單字量。
匯總商務溝通常見句型及用語
依每課書信主題，列舉常用句型及用語，並有中文參考翻譯，主題實用例句可供靈活替換，也可學會各種信件常用句型與字詞，有助熟悉常見商業書信句構，再加以變化活用，逐步提升寫作實力，進而融入實際生活或商業活動中。
情境式單元練習，學以致用強化寫作力
每課後皆有相關主題信件實例演練，掌握知識要點後，馬上學以致用，有效複習重點商用書信字詞與常見句型，提供更多機會結合與應用所學，自我檢測學習成果。
目錄
Unit 1商業書信的特性與種類Features and Types of Business Letters
Lesson 1 商業書信的特性Features of Business Letters
商業書信範例 Example Business Letter
Exercises
Lesson 2 商業書信的種類Types of Business Letters
Exercises
Unit 2商業書信寫作原則與技巧 Principles and Tips for Writing Business Letters
Lesson 3 商業書信的結構與格式Structure and Format of Business Letters
○1 基本商業書信結構Basic Business Letter Structure
○2 商業信件要素 Basic Letter Parts
Exercises
Lesson 4 商業書信的寫作原則Principles of Writing Business Letters
Lesson 5 商業書信寫作技巧Tips for Writing Business Letters
Discussion: Is Tina’s Letter Good or Bad?
Exercises
Unit 3雙方認識信函Business Letters to Make Acquaintances
Lesson 6 推銷信 Sales Letters
○1 推廣新商家的信件A Letter Promoting a New Business
○2 推銷產品的信件A Letter Promoting a Product
○3 推銷服務的信件A Letter Promoting a Service
Exercises
Lesson 7 商務邀請函與回覆邀請Business Invitations and Responses to Business Invitations
○1 邀請信範例 Invitation Letter
○2 接受邀請的信件 Acceptance Letter
○3 婉拒邀請的信件Declining a Formal Invitation
○4 邀請卡 Invitation Cards
○5 回覆卡 Response Card
Exercises
Unit 4感謝信 Business Thank-You Letters
Lesson 8 撰寫給具特定對象的感謝信Thank-You Letters With a Specific Audience
○1 感謝面試官 Thanking a Job Interviewer
○2 感謝捐款人士Thanking an Individual for a Donation
○3 感謝對方業者的服務Thanking a Business for Their Service
○4 感謝特定個人提供協助Thanking Someone for a Personal Favor
Exercises
Lesson 9 企業撰寫給未具特定對象的感謝信及公開謝函 Corporate Thank-You Letters With an Unspecified Audience and Public Thank-You Messages
○1 地方報紙上致當地居民的公開感謝函Publicly Posted Thank-You Letter to a Community in a Local Newspaper
○2 感謝參加者出席活動的公開感謝函Publicly Posted Thank-You Letter Thanking Participants in an Event
○3 感謝客戶下單的不公開大宗╱制式感謝函Mass/Form Private Thank-You Letter Thanking Customers for Their Orders
Exercises
Unit 5恭賀信 Congratulation Letters
Lesson 10 恭賀信 Congratulation Letters
○1 祝賀升遷 Congratulations on a Promotion
○2 祝賀事業擴展 Congratulations on a Business Expansion
○3 祝賀任職週年紀念日Congratulations on an Anniversary
○4 祝賀開業 Congratulations on an Opening
○5 祝賀退休 Congratulations on Retiring
Exercises
Unit 6客訴與建言信 Customer Complaint and Suggestion Letters
Lesson 11 客訴信、建言信撰寫Complaint and Suggestion Letters
○1 訂單的客訴信A Complaint Letter About an Order
○2 產品損壞的客訴信 A Complaint Letter About Damage
○3 對機構的建言信 A Suggestion Letter About Organization
Exercises
Lesson 12 客訴信、建言信回覆Responses to Complaint and Suggestion Letters
○1 訂單客訴的回覆信 Response to a Complaint About an Order
○2 商品損壞的回覆信 Response to a Complaint About Damage
○3 組織建議的回覆信 Response to a Suggestion About Organization
Exercises
Unit 7致歉信 Apology Letters
Lesson 13 致歉信 Apology Letters
○1 為延遲到貨致歉 Apology for Late Delivery
○2 為產品瑕疵致歉 Apology for Defective Goods
○3 為帳務錯誤致歉Apology for an Accounting Error
○4 為變更致歉 Apology for Making a Change
○5 為冒犯之舉致歉Apology for Offensive Behavior
Exercises
Unit 8 求職信 Employment Application Letters
Lesson 14 求職信 Employment Application Letters / Cover Letter
○1 求職信範例 1 Employment Application Letter 1
○2 求職信範例 2 Employment Application Letter 2
○3 求職信範例 3 Employment Application Letter 3
Exercises
Lesson 15 簡歷╱履歷表Resumes and CVs
○1 剛畢業的職場新鮮人的簡歷 A Resume From a Recent Graduate
○2 資深專業人士的簡歷 A Resume From an Experienced Professional
○3 欲轉換跑道者的簡歷 A Resume From a Professional Wanting to Change Careers
○4 學術工作者的履歷表A CV From an Academic
Exercises
Unit 9其他商業信函 Other Business Letters
Lesson 16 電子郵件 Emails
○1 寄給同事的電子郵件 Email Sent to Colleagues
○2 確認預約的電子郵件 Email to Confirm a Reservation
○3 提供補償的電子郵件 Email to Offer Compensation
Exercises
Lesson 17 便函 Memos
○1 通知福利的便函 Memo to Inform About Benefits
○2 宣布異動的便函 Memo to Announce Changes
○3 呼籲參與的便函 Memo to Call for Participation
Exercises
附錄 Appendix
其他商用書信種類Other Types of Business Correspondence
○1 詢價信範例 Letter of Inquiry
○2 報價信範例（信中為非穩固報價）Letter of Quotation (Non-firm Offer)
○3 訂貨信範例 Order Letter
○4 離職信範例 Resignation Letter
○5 推薦信範例 Reference Letter
字彙表 Vocabulary
Lesson 1 商業書信的特性Features of Business Letters
商業書信範例 Example Business Letter
Exercises
Lesson 2 商業書信的種類Types of Business Letters
Exercises
Unit 2商業書信寫作原則與技巧 Principles and Tips for Writing Business Letters
Lesson 3 商業書信的結構與格式Structure and Format of Business Letters
○1 基本商業書信結構Basic Business Letter Structure
○2 商業信件要素 Basic Letter Parts
Exercises
Lesson 4 商業書信的寫作原則Principles of Writing Business Letters
Lesson 5 商業書信寫作技巧Tips for Writing Business Letters
Discussion: Is Tina’s Letter Good or Bad?
Exercises
Unit 3雙方認識信函Business Letters to Make Acquaintances
Lesson 6 推銷信 Sales Letters
○1 推廣新商家的信件A Letter Promoting a New Business
○2 推銷產品的信件A Letter Promoting a Product
○3 推銷服務的信件A Letter Promoting a Service
Exercises
Lesson 7 商務邀請函與回覆邀請Business Invitations and Responses to Business Invitations
○1 邀請信範例 Invitation Letter
○2 接受邀請的信件 Acceptance Letter
○3 婉拒邀請的信件Declining a Formal Invitation
○4 邀請卡 Invitation Cards
○5 回覆卡 Response Card
Exercises
Unit 4感謝信 Business Thank-You Letters
Lesson 8 撰寫給具特定對象的感謝信Thank-You Letters With a Specific Audience
○1 感謝面試官 Thanking a Job Interviewer
○2 感謝捐款人士Thanking an Individual for a Donation
○3 感謝對方業者的服務Thanking a Business for Their Service
○4 感謝特定個人提供協助Thanking Someone for a Personal Favor
Exercises
Lesson 9 企業撰寫給未具特定對象的感謝信及公開謝函 Corporate Thank-You Letters With an Unspecified Audience and Public Thank-You Messages
○1 地方報紙上致當地居民的公開感謝函Publicly Posted Thank-You Letter to a Community in a Local Newspaper
○2 感謝參加者出席活動的公開感謝函Publicly Posted Thank-You Letter Thanking Participants in an Event
○3 感謝客戶下單的不公開大宗╱制式感謝函Mass/Form Private Thank-You Letter Thanking Customers for Their Orders
Exercises
Unit 5恭賀信 Congratulation Letters
Lesson 10 恭賀信 Congratulation Letters
○1 祝賀升遷 Congratulations on a Promotion
○2 祝賀事業擴展 Congratulations on a Business Expansion
○3 祝賀任職週年紀念日Congratulations on an Anniversary
○4 祝賀開業 Congratulations on an Opening
○5 祝賀退休 Congratulations on Retiring
Exercises
Unit 6客訴與建言信 Customer Complaint and Suggestion Letters
Lesson 11 客訴信、建言信撰寫Complaint and Suggestion Letters
○1 訂單的客訴信A Complaint Letter About an Order
○2 產品損壞的客訴信 A Complaint Letter About Damage
○3 對機構的建言信 A Suggestion Letter About Organization
Exercises
Lesson 12 客訴信、建言信回覆Responses to Complaint and Suggestion Letters
○1 訂單客訴的回覆信 Response to a Complaint About an Order
○2 商品損壞的回覆信 Response to a Complaint About Damage
○3 組織建議的回覆信 Response to a Suggestion About Organization
Exercises
Unit 7致歉信 Apology Letters
Lesson 13 致歉信 Apology Letters
○1 為延遲到貨致歉 Apology for Late Delivery
○2 為產品瑕疵致歉 Apology for Defective Goods
○3 為帳務錯誤致歉Apology for an Accounting Error
○4 為變更致歉 Apology for Making a Change
○5 為冒犯之舉致歉Apology for Offensive Behavior
Exercises
Unit 8 求職信 Employment Application Letters
Lesson 14 求職信 Employment Application Letters / Cover Letter
○1 求職信範例 1 Employment Application Letter 1
○2 求職信範例 2 Employment Application Letter 2
○3 求職信範例 3 Employment Application Letter 3
Exercises
Lesson 15 簡歷╱履歷表Resumes and CVs
○1 剛畢業的職場新鮮人的簡歷 A Resume From a Recent Graduate
○2 資深專業人士的簡歷 A Resume From an Experienced Professional
○3 欲轉換跑道者的簡歷 A Resume From a Professional Wanting to Change Careers
○4 學術工作者的履歷表A CV From an Academic
Exercises
Unit 9其他商業信函 Other Business Letters
Lesson 16 電子郵件 Emails
○1 寄給同事的電子郵件 Email Sent to Colleagues
○2 確認預約的電子郵件 Email to Confirm a Reservation
○3 提供補償的電子郵件 Email to Offer Compensation
Exercises
Lesson 17 便函 Memos
○1 通知福利的便函 Memo to Inform About Benefits
○2 宣布異動的便函 Memo to Announce Changes
○3 呼籲參與的便函 Memo to Call for Participation
Exercises
附錄 Appendix
其他商用書信種類Other Types of Business Correspondence
○1 詢價信範例 Letter of Inquiry
○2 報價信範例（信中為非穩固報價）Letter of Quotation (Non-firm Offer)
○3 訂貨信範例 Order Letter
○4 離職信範例 Resignation Letter
○5 推薦信範例 Reference Letter
字彙表 Vocabulary
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