[出版社] | 師大書苑 |
[作者] | 胡秋江、張偉超、李光斌著 |
[ISBN] | 9789869946322 |
[版次] | 初版 |
[裝訂/頁數] | 軟精裝/623頁 |
[出版日] | 20231231 |
Part 1: Essence of Entrepreneurship
Chapter 1: The Twin Pillars of New Venture Creation
Part 2: The Making of an Entrepreneur
Chapter 2: Entrepreneurial Traits
Chapter 3: Personal Background
Chapter 4: Social Influences
Chapter 5: Influence of Genes and Environment
Part 3: New Venture Creation Process
Chapter 6: Intention to Start a New Venture
Chapter 7: Entrepreneurial Opportunities: Nature and Attributes
Chapter 8: Entrepreneurial Opportunity Identification
Chapter 9: Entrepreneurial Opportunity Evaluation
Chapter 10: Entrepreneurial Opportunity Exploitation
Chapter 11: New Venture Business Planning
Chapter 12: Forming a New Organization
Chapter 13: Forming the Founding Team
Chapter 14: Building the Initial Resource Base
Part 4: Post-startup
Chapter 15: New Venture Mortality and Survival
Chapter 16: Venture Growth (1)
Chapter 17: Venture Growth (2)
Chapter 18: Persistence of Underperforming Ventures
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